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Your privacy is important to us. Our Privacy Policy is in place to protect and safeguard your personal data.  Please read carefully and check occasionally for any changes.  This Privacy Policy adheres to the guidance set out by The EU General Data Protection Regulation (GDPR). 

DogScentric Privacy Promise


DogScentric are dedicated to safeguarding your privacy online.  We will only collect, store and use your personal information for specific purposes as outlined in accordance with GDPR.  We use your personal information to support and develop our connection with you.  We will never share your personal data with third parties (unless required by law) and your data is always protected. You may contact DogScentric at any time with any privacy queries or concerns and, to see the personal data you have given us and request modification. Personal data means any information relating to an identified or identifiable natural person. This can include name, email address, address, etc.


How we use your personal data

All the data we gather via our website or through communication with you is used to operate and expand the service we offer you and to personalise our service. How we use your personal data is dependent on the legal basis for processing your data. We are dedicated to using your personal data only for:

  • processing your orders for services correctly

  • development and expansion of the business and the measurement of advertisements

  • technical management of our website

  • reviewing our systems

  • providing you with information about the services we offer

  • letting you know about newsletters, products, offers, competitions, industry news etc.

The personal data we collect and use

     a) personal data you provide to us

When you register on our website or through other methods of communication to enquire about services, we ask for data such as your name, postcode, telephone/mobile numbers, email address and the nature of your enquiry etc. DogScentric keeps a record of this information.


     b) personal data you provide about third parties

If you give us data about another person, you confirm that the other person has appointed you to act on their behalf and agree that you:

  • shall consent on their behalf to the processing of their personal data

  • shall receive any data protection notices on their behalf

Legal basis for processing data

DogScentric’s lawful basis for processing data are:

  • Consent - clients that consent to signing up for company information, newsletters, products, offers, competitions, industry news etc.

  • Legal obligation - tax purposes

  • Contract - clients that place an order of services with DogScentric

Sharing of personal data

We do not share your personal data with third parties; however, it is stored on relevant systems such as cloud systems, our website, Mailchimp, and accounting systems which are GDPR compliant. If we are required by law to share any data, we will check with each party concerned to ensure they are happy for that to happen. An example of this would be if HMRC requested an audit.


We store sensitive data for as long as services are in progress and you remain an active client. Email addresses provided via Mailchimp are stored until consent is withdrawn (re-consent is requested every 2 years). Data required for tax and legal purposes are held for 7 years as a requirement by law.


Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.


In addition to personal data, our website uses Google Analytics to ensure we are meeting client needs. Google Analytics stores usage data which may include your IP address, geographical location, referral source, length of visit and page views - although a lot of this is aggregated data. The legal basis for this is legitimate interest for the basis of ensuring we are meeting client needs.


How we protect data


We have appropriate security measures in place to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way.  We limit access to your personal data to those who have a genuine need to know.  Those processing your data will only do so in an authorised manner and are subject to a duty of confidentiality.  We will also use technological and organisational measures to keep your data secure.


Indeed, while we will use all reasonable efforts to secure your personal data, in using the website or email you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet.  We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such data. If you have any particular concerns about your data, please contact us in writing.


We take every precaution to safeguard your data. All personal data stored by us is kept on a server in a secure environment. The computer on which data is accessed is password protected, data held in the cloud is password protected and held on encrypted systems and third-party software have their own security systems. The smart phone on which data is stored is accessed using a verification pattern system. Physical data is held in locked storage within secure premises.  The main methods of contact are: letter, email, telephone, SMS and Messenger.


The risks of a breach are minimal due to the precautions mentioned above being taken, and close monitoring is undertaken to ensure security systems are always up to date. Breaches will be identified, reported, managed, and resolved according to the ICO guidelines.


How you can help us protect your data


Please bear in mind that whenever you willingly divulge personal data online in non-protected situations - for example on message forums, through email, or in chat spaces - that data can be collected and used by others. In short, if you post personal data online that is accessible to the public, you may receive unsolicited communications from other parties in return.  Also remember to close your browser window when you have finished using the computer.  This is to ensure that others cannot access your personal data and communications. If you share a computer with someone else or are using a computer in a public place like a library or internet café, we cannot confirm or warrant the security of any data you communicate to us, and you do so at your own risk. Once we receive your communication, we make our best effort to ensure its security on our systems.


Transfers of your data out of the EEA


We will not transfer your personal data outside of the EEA at any time.


What rights do you have?

Under the General Data Protection Regulation you have a number of important rights free of charge.  In summary, those include rights to:

  • fair processing of data and transparency over how we use your personal data

  • access to your personal data and to certain other supplementary information that this privacy policy is already designed to address

  • require us to correct any mistakes in your data which we hold 

  • require the erasure of personal data concerning you in certain situations

  • receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit such data to a third party in certain situations

  • object at any time to the processing of personal data concerning you for direct marketing

  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

  • object in certain other situations to our continued processing of your personal data

  • otherwise restrict our processing of your personal data in certain circumstances

  • claim compensation for damages caused by our breach of any data protection laws


For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individual’s rights under the General Data Protection Regulation (


If you would like to exercise any of these rights please:

  • email or call us

  • let us have enough information to identify you

  • let us have proof of your identity (a copy of your driving licence, passport or a recent credit card/utility bill)

  • let us know the data to which your request relates

Under GDPR you have the right to be forgotten, to withdraw your consent, to change data we hold about you, and to restrict processing. DogScentric are more than happy to comply with this in accordance with the law.


Contact forms

Our website includes a contact form to give you the option of contacting us electronically.  We use the information you provide for the sole purpose of responding to your enquiry.  We do not share this information with third parties.



By visiting this website with your browser settings adjusted to allow cookies, you are consenting to DogScentric using cookies for the purposes described below.


What is a cookie?

A cookie is a piece of information sent to your browser (e.g. Internet Explorer, Firefox) by a website. 


Our cookie policy:

Please note: to make full use of the DogScentric website and to benefit from a selection of personalised features, your computer, tablet or mobile phone will need to be set up to accept cookies.


  • Our website uses cookies for the sole reason of allowing us to understand how many visitors our site has received and whether visitors are first time or repeat visitors. Our cookies do not store any personal data about you and they cannot harm your computer.

  • The data we collect through these cookies is solely to improve our website and your browsing experience - it is never used to identify you and we would never share or sell on this data.


Marketing material

We would like to send you information about services, products, offers, competitions, industry news and our business which may be of interest to you.  Such information could be sent by post, email, telephone or text message.

When you place an order for services with DogScentric you will be asked whether you’d like to consent to us displaying your order as part of our marketing materials (testimonials, photographs of your pets on social media etc.). While we will not compromise your security in displaying your full name, address or image of your property, should you wish that we do not use such images then please contact us by email.  By giving your consent for us to do this you understand your personal data will be in the public domain and we assume no responsibility for the usage of this data subsequently. You may request to have your personal data removed at any time and we are more than happy to comply within 7 working days.


We will never spam you or sell your email address to third parties.


From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing including for example, unsubscribe buttons or web links.  If such are offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received whilst your request is being processed.


How to complain

We hope that we can resolve any query or concern you raise about our use of your data.


The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) stating where you work, normally live or where any alleged infringement of data protection laws occurred.  The supervisory authority in the UK is the Information Commissioner who may be contact at or telephone 0303 123 1113.


Changes to privacy policy


We reserve the right to amend our privacy policy from time to time, whilst keeping it within all appropriate legislation and guidelines. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website or request services. 


Contact Information


Liz Whelan



Last Updated: May 2018

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